Music Life

Pacemaker: Handheld Dj System

Stimulating interview with the guys behind the Pacemaker here. Of course some really respectable quotes to get you going.

What was the inception of Tonium? MR: Two and a half years ago, I met this odd compeer. He came up to our agency that we had at the time; it was called New. We were doing lifestyle unambiguous design and advertising for music clients and culture things and trend. He came up to us and told us about this idea that he had. He was talking about computer processing the goods, developing, portability and the digitizing of music. He held up this but cardboard cutout mockup—it looked like an iPod. He said, ‘What if this was a DJ system?’ And we were like, ‘That sounds like fun. What are you paying us for this?’ At about the same be that as it may, the two colleagues at this agency with were drifting off into another focus where they wanted to be more entangled with in real art stuff and more graphic design. At some point, this guy, Jonas Norberg, asked me if I wanted to connect the company—there wasn’t any [real] company—and I said, ‘Yeah,’ because it classification of summarized all the stuff that I had been doing up until that point with music and make-up. That was two-and-a-half years ago.

You had it in the street and the public gravitated towards it and instantly wanted to skilled in more. MR: Yeah, I mean this is a huge conference. I was totally blown away when I came down there because I’m not extremely a house music or an electronic music fan myself. [I’m] much more old school. I small amount there should be around five, ten thousand people there, but it was over 150,000 people there, and [all of] Miami was all about the ‘dunka dunka.’ It was as a matter of fact cool to be down there with this thing because, since it’s portable, all you need is some sort of transportable speaker system. We had this little tent for meet-and-greets with the business, but then we had our guys with us that would play it and showcase it and we were just walking around Miami with this lightweight speaker playing and people were just huddling around us and were truly just astonished with it.

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